Perceived Quality

perceived-qualityDownsizing, cost cutting and rapidly changing customer preferences – to name just a few factors – creates a new and different view on the perceived quality parameters.

Car Men has developed its own methods to analyse the different factors of quality perception within different customer groups and product segments.

  • We test and categorise the quality perception by
    the sensual components like touch, smell, sound
    and sight (form).
  • The method is called “Sensual Index”
    and was developed by Car Men for our Car Clinic
    research environments.