Brandscope is a service that investigates the client’s current Brand Image , the client’s current Brand Position and how this relates to the market.
Brandscope then uses this information as the basis to develop a future Brand Strategy and the appropriate Design Strategy. This Identity the client would then use as a target for their Position and ultimately for the Image that their customers perceive them to have.
This service is undertaken in close conjunction with the client and uses associate specialists from consumer research as well as Car Men’s in house brand strategy expertise.